This’ll probably be a short post but I just wanted to address Apple’s current situation. Yesterday they posted their Q3 earnings for 2016. They earned $42.4 (£32) billion in revenue and $7.8 (£5.9) billion in profit and sold 40.4 million iPhone’s (down from 47.5 last year), 4.25 million Mac’s (down from 4.8 million last year) and 9.95 million iPad’s (down from 10.9 million).
On the 27th of January 2014, Apple announced their strongest ever quarterly earnings. Firstly, let’s talk money as that’s what it’s all about. Apple posted revenue of £57.6 billion (£34 billion) and net share quarterly profit of £13.1 billion (£7.8 billion). These numbers are crazy and what follows is mesmerising.