No Company Lasts Forever, No Matter How Successful

2 minute read

This’ll probably be a short post but I just wanted to address Apple’s current situation. Yesterday they posted their Q3 earnings for 2016. They earned $42.4 (£32) billion in revenue and $7.8 (£5.9) billion in profit and sold 40.4 million iPhone’s (down from 47.5 last year), 4.25 million Mac’s (down from 4.8 million last year) and 9.95 million iPad’s (down from 10.9 million).

Now I know that doesn’t look good but there is a key point I have to mention regarding the iPhone sales. When the iPhone 6 and iPhone 6 Plus were announced, a lot of people were due for an upgrade and the majority of contracts normally lasts two years, this resulted in those people missing out on the iPhone 6s and iPhone 6s Plus. However, this year, in September, we’re back to square one where a lot of people will be nearing the end of their contacts which will mean that either the iPhone 7 or iPhone 7 Plus will be their next phone.

No matter how successful a company is, they don’t last forever. Apple are not in decline, they have over £200 billion sitting in their account. Let’s not forget Apple only offer four main products; iPhone, Mac, iPad and the Watch. The fact they’ve made just under £6 billion in 12 weeks (I know services are included in that figure too) is frankly, phenomenal.

The iPhone 7 is due to be released in September and somehow a lot of people have already come to the conclusion that it’ll be pretty much the same as the iPhone 6s and iPhone 6s Plus apart from a few internal changes. I can tell you that’s nonsense. See the 13 points below.

The iPhone 7 Plus model is expected to have the following (in order of probability):

  1. Dual-camera setup
  2. A10 chip will focus on efficiency and will result in 60-90 extra minutes of battery life (bigger batteries will be included anyway)
  3. Removal of the 3.5mm headphone jack
  4. Removal of antenna bands that run directly across the device (the top and bottom ones will remain)
  5. 3D Touch Home button (both models)
  6. Waterproof/water-resistant (iOS 10 beta 3 added a warning when the connector detects liquid)
  7. Dual speakers
  8. New storage options up to 256GB (32GB will also be the base storage)
  9. True Tone display and possibly a Wide Colour display too
  10. New colour (possibly space black to match the Apple Watch)
  11. May ship with Lightning connected EarPods (or a 3.5mm-Lightning adapter)
  12. Smart Connector
  13. Wireless charging (possible but most likely to come next year with the iPhone 8)

So as you can see, there’s nothing new about the upcoming iPhone 7… (that’s sarcasm by the way).

No, in all seriousness though, this thing will sell like hot cakes. As soon as you hold one in your hand or see the promotional pictures on Apple’s website, you’ll want one. I will have a review on here as soon as I get my hands on one.