On the 27th of January 2014, Apple announced their strongest ever quarterly earnings. Firstly, let’s talk money as that’s what it’s all about. Apple posted revenue of £57.6 billion (£34 billion) and net share quarterly profit of £13.1 billion (£7.8 billion). These numbers are crazy and what follows is mesmerising.
Apple sold 51 million iPhone’s in the quarter, up from 47.8 million in the same period last year. In total, Apple have now sold 472.3 million smartphones.
iPad sales were also up. Apple sold 26 million iPad’s which is also up from 22.86 million last year. In total, Apple have sold 195 million tablets. Mac sales were also strong, 4.8 million Mac’s were sold, again, up from the 4.06 million sold last year. If we take into account the whole product range Apple offer, the iPhone took up a massive 56% of the revenue followed by the 20% of iPad sales followed by the 11% of Mac sales.
So 2014 is a big year for Apple as the iPhone 6 is expected to be released towards the end of the year. We may see a few other products too. We may see a MacBook Air with Retina display, the iWatch and larger iPad’s. Apple are also expected to release iOS 8 and OS X 10.10 towards the end of the year.